Guide · Google
Adding a booking link to your Google Business Profile: let clients book straight from Google
Updated: · 4 min read
Anyone searching for a “nail salon near me” ends up on Google Maps. If there's a booking link right there, the client books straight away — instead of ringing or carrying on searching. Here's how to set it up.
Why your Business Profile matters so much
For local searches, Google shows business profiles first, with a map, reviews, opening hours and photos. For many new clients, that's their first contact with your salon. A booking link turns it into an appointment with a single tap.
1. Claim or create your profile
Search Google for your salon's name. If a profile appears, you can claim it via “Own this business?”; otherwise, create a new one at business.google.com. Google then verifies that you're the owner — usually by phone, email or video.
2. Add your booking link
Open your profile and choose “Edit profile”. Depending on your category, you'll find a field for appointment or booking links there (often under contact details). Enter your booking address, for example bookry.de/studio/your-salon. Google reviews changes, so it can take a while before the link appears.
3. Complete your profile
- The right primary category, for example nail salon or beauty salon.
- Opening hours — and special hours for bank holidays.
- Real photos of your salon and your work.
- Services with prices, matching your booking page.
- Phone number and website (your booking page works for this too).
4. Collect reviews
Reviews are among the most important reasons for choosing a salon. Ask happy clients for a review after their appointment — in person or with a short message. If you like, Bookry can do this for you automatically by email on the evening after the appointment, once and with an unsubscribe link.
Common stumbling blocks
- The booking link field is missing: check your category; not every category offers it. Your website address is then the way round it.
- The link doesn't update: Google sometimes takes several days to review changes.
- Several profiles for the same salon: report duplicate listings to Google and have them merged.
Answered briefly and honestly.
Does a Google Business Profile cost anything?
No, the profile itself is free.
Do I need “Reserve with Google”?
Not necessarily. A normal booking link in your profile is enough for clients to land on your booking page.
Which link do I enter?
The address of your booking page. With Bookry, that's bookry.de/studio/ followed by your salon's name — you'll find it in the salon area, together with a QR code.
Your own booking page — no commission.
Try it free for 30 days, no card, cancel monthly.