Not designed on a drawing board.

How it started

It started with a nail salon and a paper appointment book. Arrangements happened by phone and by messages that arrived while the owner's hands were busy with a client.

What came first was a booking page for that one salon. It is still running. Only when other salons asked whether they could have the same did it become software for more than one.

You can tell. There is no feature in here that somebody thought was a good idea without having needed it.

Why no commission

Marketplaces take a share of every client who comes through them — up to thirty-five per cent in northern Europe, up to forty-five in Poland. On a new set at fifty-eight euros that is twenty euros that never reach the salon.

Worse than the amount is the dependency. If your clients come through a platform, they belong to it. When the commission rises, there is no choice.

So: one flat price per salon, whatever the volume. And we never show your clients another salon.

Why eighteen languages

In the salon this software comes from, clients speak German, Russian, Ukrainian, Turkish, Polish and Arabic. A confirmation in German is a hurdle for half of them.

Almost no competitor solves this. Most translate the interface for the salon, but the email to the client stays in the local language.

Here the client picks her language, and the confirmation, the reminder and the cancellation all arrive in it. Arabic runs right to left, the Greek date uses π.μ. and μ.μ.

Why real durations

A new set takes two hours. Many calendars allow one. Plan with times that are too short and the whole day slips, and you work off the delay in the evening.

So every service carries its own duration, from a fifteen-minute repair to a three-and-a-half-hour balayage. And that is why combined appointments run back to back with one person instead of becoming two bookings.